Get to know us

Where we started

At True Strength, we’re proud to call Kitchener, Ontario home, where we provide high-quality, affordable gym equipment to help you reach your fitness goals without overspending. Our mission is to make fitness accessible by offering durable, reliable equipment paired with exceptional customer support. We keep things simple, straightforward, and focused on your needs, ensuring every part of your experience is seamless and stress-free.

Our future

We’re just getting started, with big plans to grow from our local community to gyms across Canada, one rep at a time. True Strength isn’t just a brand — it’s a movement to give athletes and everyday lifters the tools they need to push further. We’re building more than equipment; we’re creating opportunities, services, and support for anyone chasing their goals. We won’t spill all the details yet, but our vision is simple: to change the game and help lifters everywhere unlock their full potential.